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Mercato, which provides e-commerce tools to small grocers and specialty food stores, raises $26M Series A led by Velvet Sea Ventures (Sarah Perez/TechCrunch)

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The current system incorporates an e-commerce website and data analytics platform that aids retailers in learning more about their customers’ needs, where they are situated, how to price their goods, and other information that enables them to manage their business more effectively. Brannigan adds that Mercato is now working on integrating a supply platform to assist the retailers in purchasing merchandise through their platform.

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